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La disrupción es la nueva normalidad. Esto no deberi?a ser un dolor de cabeza ni una causa de pa?nico para tu empresa, sino el impulso necesario para emprender un apasionante viaje de transformación.En estélibro, Ivan Bofarull, Chief Innovation Officer de Esade, propone tres ensen?anzas clave para lograrlo:- Adoptar una mentalidad verdaderamente emprendedora gracias al moonshot thinking, el modelo mental que anteponélas mejoras exponenciales (10x) a las incrementales (+10%).- Ser un experto déla disrupción: entender que? significa rélmente, que? sen?ales emite, cómo podemos anticiparla, que? podemos aprender délos éxitos y fracasos de distintas empresas, etc.- Disen?ar un modelo sistema?tico de innovación disruptiva para tu empresa, la moonshot innovation, que utiliza el moonshot thinking como catalizador y consta de tres fases: anticipación, lanzamiento y aterrizaje.Tres ensen?anzas clave con las que podrás anticiparte, desmarcarte déla competencia y liderar la transformación.
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Book of the Year Award 2021 by SDLI Innovation Agency. Absolutely indispensable for all global leaders. Cecilia MoSze Tham, award-winning futurist ''Strategic thinking to create the future of your company.'' Paul Almeida, Georgetown University ''If disruption is of interest to you, you should read Bofarull.'' Soumitra Dutta, University of Oxford With recent developments in the technology market, it may seem like the age of the Silicon Valley moonshot is over for now. Disruption and corporate resilience have become the new normal. In this book, originally written at the beginning of the pandemic, Ivan Bofarull, Chief Innovation Officer at Esade, the global business school, had the foresight to anticipate a period of retrenchment of grand corporate moonshots. Instead, he focused his research on how to embed moonshot thinking as a mindset in each company, putting this at the core of an operating system for decision making and business transformation. After reading this book, you will be better at: Adopting an entrepreneurial mindset with moonshot thinking, a mental model that aims for 10x improvements that force you to rethink your foundations from the ground up. Becoming a disruption pro: understanding its actual meaning, which signals it emits, how to anticipate it, and how to make the most of it. Being systematic as an innovator, by designing an operating system for continuous transformation. Praise for this book... ''Moonshot Thinking provides real models to turn challenges into opportunities.'' Natalia Olson, former SME advisor to President Obama ''A new habit that you can systematically apply in your company.'' Pablo Rodriguez, Director of Google's office of the CTO ''An indispensable and inspiring synthesis.'' Xavier Marcet, Drucker Society ''Bofarull reminds us of the balance between 10x and 10% incremental improvements. An uncommon way of thinking and wisdom.'' Henry Chesbrough, UC Berkeley ''Moonshot thinking is now more important than ever, particularly considering the many systemic challenges the world is facing.'' Javier Solana, Esade, and Patrick Schneider-Sikorsky, venture capitalist
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